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Steve Jobs

1955-2011 ,  American businessman
Steve JobsCo-founder of Apple Computer, Inc. and a charismatic pioneer of the personal computer era.

17 quotes1,098 visits

Quotations

Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

The people who are crazy enough to think they can change the world are the ones who do.

Don’t let the noise of others’ opinions drown out your own inner voice.

Have the courage to follow your heart and intuition. They somehow know what you truly want to become.

Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful...that’s what matters to me.

Stay Hungry. Stay Foolish.

(ending comment in the Stanford Commencement in 2005)


You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.

That’s been one of my mantras: focus and simplicity. Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple.

Quality is much better than quantity. One home run is much better than two doubles.

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while.

My model for business is The Beatles. They were four guys who kept each other’s kind of negative tendencies in check. They balanced each other and the total was greater than the sum of the parts.

My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.

Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.

I'm convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.

It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.

We made the buttons on the screen look so good you'll want to lick them.

Personal Stories

Getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again. It freed me to enter one of the most creative periods of my life.


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